Marketing is a science of mental triggers and tailored relationships.
The end result of your campaigns should be to leave a good impression. Leave the viewer feeling informed, and wanting more information. So there are a ton of things you can do poorly in advertising and marketing including the use of certain colors in your ads.
Text wise leave out:
- Negative wording.
- Anything that sounds like a scare tactic.
- False urgency.
- Misinformation.
- Uninformative text.
- Over use of the call to action.
Do not over simplify, don't be the poorly trained marketer who has a big button on the page by itself with the words click here. You are looking for quality prospects not fools that would click that button accidentally finding your gateway URL behind it.
Go for quality at every turn because quantity is very discouraging when you have hundreds of PSA but only 1-2 workers. Inform and educate the prospects you really want.
Marketing is a science of mental triggers and tailored relationships.
The end result of your campaigns should be to leave a good impression. Leave the viewer feeling informed, and wanting more information. So there are a ton of things you can do poorly in advertising and marketing including the use of certain colors in your ads.
Text wise leave out:
- Negative wording.
- Anything that sounds like a scare tactic.
- False urgency.
- Misinformation.
- ...more
