Its a good question.
I have seen many good answers to your query. I have done my Post Graduate Diploma in Marketing Management and have worked in marketing field for last 27 years. I retired three months back. I now work as freelance consultant for brand building. So may be I could throw some light on the issue related to your query.
First let us understand what a Keyword is.
A keyword can be defined as a word or phrase used by a person to gather information on a topic online. Usually people enter the keywords in search engines like Google, Bing or social media sites like twitter, Facebook, LinkedIn and so on to hatch the information they are looking for.
Day by day, the number of people finding business online through keyword search is increasing. This is a good signal for marketers who want to extend their business and increase their reach. They can optimize their website and social media profiles around the keywords that are related to their business and are most frequently used by the people to get the required information. Now, when the people will search for information using these keywords, their chances of getting found go higher which eventually brings more and better quality traffic to your website.
Now the important consideration would be 'How to construct a keyword strategy'?
Well let me present you with some tips on creating the ultimate keyword strategy. Avoid using words or phrases in your keyword that are very competitive as that will make it harder to rank well in search engine results. Rather use keywords that are less.
Two things that need to be considered while deciding about keyword is its relevance and search engine results that it gives. Keeping both in mind, you need to make a balance between the two. Suppose your keyword is very relevant to your business but people are using some other word to find the information, it will not give you the desired results. Similarly, if your keywords are giving you good results on search engine pages but are not relevant to your business then that is a waste of clicks and money because visitors are not going to find anything that they thought will be there and will finally leave your website competitive and more distinctively related to your business.
The competitiveness of a keyword increases with the increase in volume of searches on that keyword as in greater the volume of searches on a keyword, the more competitive it is. As far as determining the competitiveness of a specific keyword is concerned, you have a number of tools at your disposal such as Google keyword tool and others.
It is not that you have chosen the keywords so you need to fit in them into your website. However, you need to optimize your website to use the mentions of your keywords at requisite places. Let’s take the images on your website as an example they should include all text that reveals your keyword strategy.
Hope this helps.
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Its a good question.
I have seen many good answers to your query. I have done my Post Graduate Diploma in Marketing Management and have worked in marketing field for last 27 years. I retired three months back. I now work as freelance consultant for brand building. So may be I could throw some light on the issue related to your query.
First let us understand what a Keyword is.
A keyword can be defined as a word or phrase used by a person to gather information on
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