Keywords are critical for on-line and off-line advertisements.
Common practice for any entrepreneur is to review ads from other companies through their face book pages, their web-sites and even their printed advertisements such as in the newspaper or weekly e-mail subscriptions. Using ads from other companies will help you to see what words are being used and even what day of the week the companies are placing ads.
There are three questions you’re going to ask to determine whether or not to advertise on a particular keyword:
1.Is the keyword searched in Google? If there is no search volume, then that tells you no one is typing that phrase into Google. There is no point in advertising on keywords no one is searching.
2.Is the person searching this keyword likely to buy your product or service? Or is the person more likely just doing research with no intention of making a purchase? In other words, what is the intent of the keyword? You’ll want to advertise on what is called “buying intent” keywords where the person is clearly looking to buy.
3.Can you afford to advertise on the keyword? This question is important, as this has you reviewing your budget and forecasting what you anticipate as result of using your keyword. Only you can determine what you can afford with your own budget for marketing which also includes preparing and distributing ads about your SFI business
Keywords are critical for on-line and off-line advertisements.
Common practice for any entrepreneur is to review ads from other companies through their face book pages, their web-sites and even their printed advertisements such as in the newspaper or weekly e-mail subscriptions. Using ads from other companies will help you to see what words are being used and even what day of the week the companies are placing ads.
There are three questions you’re going to ask to determine ...more
