Hello Andy,
I think both a website and a blog would be the perfect combination and a very effective advertising strategy to get your business noticed. It is a two-pronged approach that could cover all of your essential advertising needs in one neat package. Set them up so that they complement each other.
1.- Use your website to provide an in-depth and detailed explanation of each of the income streams at SFI and TripleClicks, including the more fun aspects, such as the games and auctions. Organize the information in a way that is pleasing to the eye and easy to navigate.
Intersperse some photos or graphics to make the pages look more appealing. Also place some of the banners you'll find in the Marketing Center to further adorn your pages and make it easy for your readers to just click and go. Don't forget to include the link to your blog at the bottom of each page or on your Welcome page.
2.- Use your blog to complement your website by strategically placing banners and links to SFI and TripleClicks as well as a link to your website. In the case of a blog, you have more freedom to express yourself, because you don't always have to write about SFI or TripleClicks. It is a more dynamic way to advertise because you will post a new article each week (at the very least) which will continue to get you noticed in the search engines and among your readers.
A blog post or article does not have to be very long but it should be original and entertaining in order to keep your readers interested. You never know when one of them may decide to click on a banner or link when curiosity overtakes them. That is why you should also display a link to your website, in case one of your readers wants more detailed information about your business.
3.- If you have neither a website nor a blog, there are several website hosts that also include a section for your blog. There is a good reason why you should have everything in one place, especially if you do not have much time or you don't know how to manage a website or blog:
a) the website host usually has a training section;
b) it's easier to organize your work when you have it all in one place; and
c) each time you publish a blog, your entire website gets noticed too.
A final thought: Remember that there are always new and exciting developments going on at both SFI and TripleClicks, so make sure you keep the information on both your website and blog up to date.
I hope this answer helps you decide.
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Hello Andy,
I think both a website and a blog would be the perfect combination and a very effective advertising strategy to get your business noticed. It is a two-pronged approach that could cover all of your essential advertising needs in one neat package. Set them up so that they complement each other.
1.- Use your website to provide an in-depth and detailed explanation of each of the income streams at SFI and TripleClicks, including the more fun aspects, such as the games
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