It really depends on the PSA and their indicated level of experience in marketing.
In their first month in SFI, I do not actively encourage them to do any marketing. I would mention the fact that it needs to be done but I urge them to concentrate more on learning and getting to know the system. They would be able to market effectively if they know the systems well.
In the meantime I monitor who the workers are. I check their profiles and see what experience they have had at marketing. If the profile says that a PSA is comfortable with 'warm' markets for example, then I would encourage that PSA to do just that. If the PSA is not comfortable with 'warm' markets then I would still mention it but would not encourage the PSA to pursue it. Its really a case by case situation.
I believe in capitalizing on their current strengths and skills while gradually developing new ones. By doing so, they will get results and will be inspired to continue with SFI. If they try something new at this stage, they may not succeed and we run the risk of then getting disheartened and then leave SFI.
I try to be in constant contact with my PSAs. I explain to them the need for promotion & encourage them to contact me regarding among other things, marketing strategy. Unfortunately not many of them take up my offer. Its mainly only the 'workers' that make contact & I help them in a case by case situation.
It really depends on the PSA and their indicated level of experience in marketing.
In their first month in SFI, I do not actively encourage them to do any marketing. I would mention the fact that it needs to be done but I urge them to concentrate more on learning and getting to know the system. They would be able to market effectively if they know the systems well.
In the meantime I monitor who the workers are. I check their profiles and see what experience they have had at marketing. ...more
