I have seen it work and seen it fail based on the crowd and how often you run such incentives.
If you offer a contest for reaching a certain rank or securing X number of new members every 3 months or so you will motivate the takers to compete for the prize(s), but make it exclusive, to win and not the everyone gets a ribbon type event that is destroying the motivation to excel and be the best.
If you hold these contest or rewards too often they can lead to people tying their effort to a reward. If you suddenly don't offer a reward next month the dependent affiliate will simply stop working as hard. Don't laugh I see more people doing exactly this these days, especially students.
A Good Example is the Coke A Cola Caught Red Handed campaign where restaurant and convenience store employees can win a prize during the contest period simply for asking the customer would you like a coke with that or if they have ordered a coke asking them if they wish to super size it? These up sell skills are part of the job 365 days a year but millions of fast food workers and store cashiers only offer the up sell during the contest and then go back to doing the minimum when no contest is running.
The program started out as a boon to business getting people in the habit of asking if the customer would like to add another purchase to their order but here we are over a decade into the promotion and it's like Caught Red Handed for 60 days but that leaves 305 days our crew will under perform and cost us sales.
Sorry years as a fast food manager and convenience store manager bleeding through but the behavior is the same with any regular incentive. Soon it can get to where your contest cost you money instead of making it.
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I have seen it work and seen it fail based on the crowd and how often you run such incentives.
If you offer a contest for reaching a certain rank or securing X number of new members every 3 months or so you will motivate the takers to compete for the prize(s), but make it exclusive, to win and not the everyone gets a ribbon type event that is destroying the motivation to excel and be the best.
If you hold these contest or rewards too often they can lead to people tying their
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