The best keywords to use in paid advertising are those that attract your ideal prospect. If you want a ton of "free loaders" then put "free" in your ads and you will attract them them flies attracted to a cow patty! But if you want to attract serious minded entrepreneurs, then use words like long-term investment opportunity working from home.
For Adwords you can actually improve your quality score by selecting the type of keywords that you don't want to rank for. These are called negative keywords. When running a paid campaign on Google or any search engine just remember that you can pick ideal keywords based on the landing page. Just type the url in the keyword tool and it will pick out keywords based on your site content. If you use meta tags properly, rank for words related to the content, description, and keywords.
The higher your quality score the better your ads will perform and your ad cost will be lower. Therefore, it is essential to know all you can about your product and your ideal customer when setting up campaigns and generally long tail keywords work better than 1 particular word. Keep it all relevant to your ideal prospect.
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The best keywords to use in paid advertising are those that attract your ideal prospect. If you want a ton of "free loaders" then put "free" in your ads and you will attract them them flies attracted to a cow patty! But if you want to attract serious minded entrepreneurs, then use words like long-term investment opportunity working from home.
For Adwords you can actually improve your quality score by selecting the type of keywords that you don't want to rank for. ...more
