If you're most interested in having your ads appear next to relevant content, then using keywords for your campaigns or ad groups might be the right choice for you. To answer your question on what keywords are best to use when placing ads is not as simple as one might think.
Consider the following points when using keywords for your ads:
- Choose your keywords carefully. Find out what makes a good keyword. The keywords for your ads should be relevant and specific to your SFI business. Google looks for relevance of your keywords. Using Google Search, when someone types your keywords, he/she should be searching for business exactly like yours. Eventually people who click on your ad would be predisposed towards joining your SFI business.
- Know what online home based business opportunity seekers look for.
Imagine looking for online home based business, what words phrases are you going to type into Google?
- Putting it all in one
Your keywords and phrases should be closely linked to the wording in your ads and that in turn should match exactly the words and phrases you have installed on your website and on your landing page.
- Focus on being specific and targeted
Do not use terms or words that are too general. Adding keywords that are not related to your ad in order to generate lots of traffic — many of the people you attract won’t be interested in your offer. In general single keywords are often too generic whereas two or three-word phrases are usually more targeted
- Use variations of keywords
Think how your visitors would use different terms to search what you’re offering. Consider the alternative spellings as well as singular and plural versions. You can even list common misspellings.
- To get started, use Google’s keyword tool
Use Google Keywords Tool to expand your list of keywords. Submit a keyword and choose relevant and high-ranking words from the results. The tool would generate initial ideas, which you can use to form the best words and phrases in order to generate even more specific ideas. The Website Content option is another effective tool at your disposal. It is very useful in finding the most relevant keywords from your own website. If you have a lot of keywords, it is a good idea to create separate campaigns based on a few tightly-focused keywords. The AdWords Help Tool is great in showing a list of relevant user queries that have occurred on Google.com, based on your URL.
- What options are available in keyword matching?
In Google there are four ways to match keywords: broad, phrase, exact and negative match. The use of punctuation when typing your keywords indicates which type of matching you’re looking for. Broad match is for any word that includes your keywords list. Phase match is for highly specific and for closely targeted. If someone type your entire keyword phrase your ad will appear. Exact match is for identical keyword phrase.
Don’t forget also to include language and location targeting. You have the option of changing language and location settings so that your ads will come up in front of the people you’re looking for to do business with you. Customising your target will mean that your ad will only be shown to people who are searching for results in an area that you specified.
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If you're most interested in having your ads appear next to relevant content, then using keywords for your campaigns or ad groups might be the right choice for you. To answer your question on what keywords are best to use when placing ads is not as simple as one might think.
Consider the following points when using keywords for your ads:
- Choose your keywords carefully. Find out what makes a good keyword. The keywords for your ads should be relevant and specific to your SFI
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