Who is the better demographic to target in my ads? Retired persons...or homemakers?

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Steve Van Blerk, Aff (South Africa) Top Author Forum Guru 6/26/2014 1:48 pm
Affiliate since: 05/13/2014, Power Rank: 99999999 | Read Steve's 16 other Ask SC answers
The word demographic if used as a singular noun is described as follows. (Business) In business, a demographic is a group of people in a society, especially people in a particular age group.

So to answer your question. Retired persons in this case fit the bill. Home maker? I am not sure what you mean by a Home Maker. Are they house wives, house husbands, students working from home, people with a current home business.

If the above is the case then one would assume that homemakers
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