Great question. It might be tempting to think that retired people would make better candidates for SFI than homemakers because they have more time on their hands. Some retired people have sufficient income and assets to retire on and some don't. This is not an easy question to answer without doing extensive research to know and understand what the real needs of retired people are.
On the other hand, homemakers are perceived as homebodies and can thus find time outside of their homemaking chores and reponsibilities to devote some time to a side home-based business. But it varies from home to home and depends on how much work they do and if they can spare some time to do business.
Since there is not a clear view of who would make a better demographic, I would say it is better to target both demographics because you never know where you will find your next Ace. And since this is a numbers game, it is better to reach out to as many prospects as your advertisements can go. Everyone should have an equal opportunity to hear about SFI and the store TripleClicks.
less
Great question. It might be tempting to think that retired people would make better candidates for SFI than homemakers because they have more time on their hands. Some retired people have sufficient income and assets to retire on and some don't. This is not an easy question to answer without doing extensive research to know and understand what the real needs of retired people are.
On the other hand, homemakers are perceived as homebodies and can thus find time outside of their homemaking ...more
