Nice question !
You want most effective ads and quality affiliates !
But you ask how!
Have you ever thought about what effectiveness means ?
It is difference between the current state and the planned state.
Have you thought about what quality means?
Quality is a measure of customer satisfaction.
You need to make a plan to get quality affiliates !!!
Try to do through PLAN -DO-CHECK -ACT cycles ! It is very usefull for every business and especially here where it takes planning and eventual correction of plan and goals.
( PDCA cycles is the method of Quality Management, known from Francis Bacon and developed by Edward Deming).
Here ,it is for simple steps for quality measurement:
PLAN
Establish the objectives necessary to deliver results in accordance with the expected the goals. When possible start on a small scale to test possible effects.
(Make plan for your ads , media , newspaper, flayers ..)
DO
Implement the plan. Post your ads and collect data for charting and analysis in the following "CHECK" and "ACT" steps.
CHECK (STUDY)
Study the actual results ( collected in "DO" above) and compare against the expected results ( goals from the "PLAN") to ascertain any differences. Look for
deviation in implementation from the plan. Then convert the collected data into information. Information is what you need for the next step "ACT".
ACT
Analyze the differences to determine their root causes.Determine where to apply changes that will include improvement of the effective ads. What does this mean?
If you got quality affiliates make preventive actions ! Post more ads that brought that quality affiliates , give them gifts , congrats them, you have to keep them . Be better today then yesterday.
If your affiliates is not quality affiliates you need to make corrective actions. Change plans, change goals, change ads,viewpoint , places for posting ads... change everything where the goals are not achieved
Always first look for that what you have done well and try to do better !
After that modify what is not good. Make changes of your ads (text, place, media...)
Good luck!
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Nice question !
You want most effective ads and quality affiliates !
But you ask how!
Have you ever thought about what effectiveness means ?
It is difference between the current state and the planned state.
Have you thought about what quality means?
Quality is a measure of customer satisfaction.
You need to make a plan to get quality affiliates !!!
Try to do through PLAN -DO-CHECK -ACT cycles ! It is very usefull for every business and especially here
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