Demographic marketing deals with segmenting the population into various sections like age, income, lifestyle, gender etc. This is very useful especially when you wish to target a particular segment for a specific product. In case of SFI, we have two segments of the population and my energy would most likely be on the homemakers.
These are my reasons for choosing Homemakers. I am sure there are exceptions and unless we have statistics to prove otherwise, it would be prudent to target a Homemaker first.
1.. Youth
This is a much younger population of individuals who are less likely to be rigid in accepting a new idea in the form of owning an online business. Retired people are very careful and skeptical when it comes to investing their time on a money earning opportunity and may not be willing to take the risks that Homemakers would take.
2.. Retired
This in itself conjures up the notion that the person has worked hard through this/her life and now going back to work schedules, goals or meetings might prove to be stressful. With retirement comes in the natural aging process which we cannot ignore and this could prove to be a constraint. Therefore a Homemaker would fit into the SFI role better.
3.. Flexibility
Working from home presents a great opportunity to not only handle the day to day chores of a household but keeping you flexible enough to handle a business as well. It also provides unlimited resources at your disposal to meet at home to discuss the business without having to neglect or sideline other priorities. For young mothers, it us ideal to have time for kids and support both the home and kids effectively.
4.. Network
The age group of homemakers is undoubtedly an advantage over retired persons - there is a higher percentage of friends to talk to keeping in mind that you are able to utilize the network of friends from both the partners. Retired persons may not have that advantage if one partner has passed on. The motivation to continue to live may be an issue to working an online business may be completely irrelevant.
5.. Finances
In retirement, circumstances may not allow the individual to have sufficient financial freedom to invest in SFI as their priorities would likely shift towards making sure that there are available funds for day to day expenses, medical contingencies and other incidental expenses related to getting retired and being out of a full time job.
Having said that, being able to recruit a retired affiliate from one country may differ significantly from another country and this generalization may not necessarily apply all the time.
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Demographic marketing deals with segmenting the population into various sections like age, income, lifestyle, gender etc. This is very useful especially when you wish to target a particular segment for a specific product. In case of SFI, we have two segments of the population and my energy would most likely be on the homemakers.
These are my reasons for choosing Homemakers. I am sure there are exceptions and unless we have statistics to prove otherwise, it would be prudent to target
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