Both are good demographic to target in your ads.
Retired persons have more time in their hands. They also have interesting life experiences that will be valuable to them if they start SFI business.
Retired persons have also vast collections of friends and acquaintances and are not fearful of meeting new people.
Retired persons have done their 9 to 5 jobs and are happy to leave work stress behind them, and are now open to new challenges and new adventures. IF!
Retired persons have, if they have been prudent with their money, saved enough for their retirement and have some disposable money to buy few things that will make them happy, hence they won't have problems with setting up a standing order of a few dollars.
Homemakers, on the other hand, will still be busy with raising kids and budgeting time and money. But a lot of modern homemakers are now embracing the idea of starting home business while their kids are asleep, or at school. With lots of household gadgets and time-saving machines such as dishwashers, washing machines, tumble dryers and vacuum cleaners, etc., modern homemakers now have more time on their hands to spend in front of their PC. The only downside will be finances, as the will be relying solely on their husbands' wages.
With clever advertising, homemakers will be the better demographic to target because of natural desire to improve standard of living and to provide for the kids' and family's financial freedom.
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Both are good demographic to target in your ads.
Retired persons have more time in their hands. They also have interesting life experiences that will be valuable to them if they start SFI business.
Retired persons have also vast collections of friends and acquaintances and are not fearful of meeting new people.
Retired persons have done their 9 to 5 jobs and are happy to leave work stress behind them, and are now open to new challenges and new adventures. IF!
Retired
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