The most cost effective methods I have used are blogging and Lead Capture.
By having my own blog I can write a short post in 20-30 minutes a day and know it's going to bring at least 250 unique visitors to my site over the next few days. If I write daily I get more free targeted traffic and since I have it set up to auto update my Social Media pages and profiles and can use on small form to notify thousands of blog search engines of new content I can feel safe in knowing that all other advertising I do is optional and just adds to a solid foundation.
By putting out the money for an autoresponder or bulk mailer so you can create a blog based newsletter or stand alone newsletter you can take a person who stopped in and wasn't sure about joining SFI or TripleClicks today and slowly educate them over the next few weeks on the wonders of this company. You will see more people signing up for more information and a greater number of those people will follow your blogs for training and connect with you on social media sites making contact a breeze.
Conversions on these two items are amazing, you will be in profit soon as long as you can continue to generate great content.
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The most cost effective methods I have used are blogging and Lead Capture.
By having my own blog I can write a short post in 20-30 minutes a day and know it's going to bring at least 250 unique visitors to my site over the next few days. If I write daily I get more free targeted traffic and since I have it set up to auto update my Social Media pages and profiles and can use on small form to notify thousands of blog search engines of new content I can feel safe in knowing that all other ...more
