Picking the correct auto responder services is crucial to any sort of email marketing campaign. Some good characteristics include, no limit on the number of automated messages you send, easy to use, how far in advance you can set your message sequence, being able to easily customise messages, good support services, being able to go for a test drive before committing etc.
You can determine if your auto responder is working when the auto-responder service provides you with the feedback in the form of reports which tract recipient behaviours and present the results in a manner that’s meaningful and easy to understand.
The feedback and reports will include the following:
• Who opened your messages (who didn’t)
• Which links were clicked (and by whom)
• How much revenue your message generated
• How many people unsubscribed
• Who bought a certain product or spent a certain amount of money
• Who clicked a certain link in your message
• Who visited a particular page on your website
• Who viewed your emails in Hotmail, Gmail, Yahoo etc.
The above feedback and reports gives you a good indication that your auto responder is working.
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Picking the correct auto responder services is crucial to any sort of email marketing campaign. Some good characteristics include, no limit on the number of automated messages you send, easy to use, how far in advance you can set your message sequence, being able to easily customise messages, good support services, being able to go for a test drive before committing etc.
You can determine if your auto responder is working when the auto-responder service provides you with the feedback
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