Text ads are short messages that peak the interest of the prospect to take a certain action. To measure the ones that work the best requires split testing for a period of time. There is no such thing as a best text ad. Because the marketing environment is always changing. So an ad that pulls well for a day or so will eventually not get many hits at all. There is the need for constant improvement and testing. There is no silver bullet text ad that is always going to work every time.
Nonetheless, there is a general approach that you should take to write an effective text ad. Here are a few pointers:
1. Never over promise and under deliver.
2. Always set the expectation
3. Use words that trigger the desired emotional response
4. Peak the interest of the prospect
5. Never reveal too much detail
There are others but basically the text ad serves the purpose of getting the prospect attention and to peak their interest enough to click the ad.
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Text ads are short messages that peak the interest of the prospect to take a certain action. To measure the ones that work the best requires split testing for a period of time. There is no such thing as a best text ad. Because the marketing environment is always changing. So an ad that pulls well for a day or so will eventually not get many hits at all. There is the need for constant improvement and testing. There is no silver bullet text ad that is always going to work every time.
