It is not only worthwhile to send individual welcome letters but it is also imperative to their success. Most people come to a business such as ours with a lot of disillusionment. As the sponsor, you should take it upon yourself to make sure that your team has the greatest chance of success.
Even if you as the sponsor is relatively new, you have something to offer to your team because you sponsor them and not the other way around. The best thing a sponsor can do is tell their story. Let your PSAs know that you had to learn how to become effective in this business.
Too many PSAs still feel like it is too difficult to maintain EA. I have maintain it for over 2 years and it doesn't take a lot of money or a 1000 PSAs to do. As a matter of fact ANYONE can become EA! So the job of the individual welcome letter is to set the expectation, clear up any doubt and disillusionment, and build rapport with your team so that you can lead them effectively.
Group mailings on the other hand broadcast messages that should be central for every affiliate. Consequentially, I say that you should send individual messages and group messages. The first way is to build rapport and set expectation so that you can help the team member more effectively manage their course of action to reach their goals. Use the group mailer to dispatch centrals themes for every SFI affiliate such as the importance of supporting TripleClicks.
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It is not only worthwhile to send individual welcome letters but it is also imperative to their success. Most people come to a business such as ours with a lot of disillusionment. As the sponsor, you should take it upon yourself to make sure that your team has the greatest chance of success.
Even if you as the sponsor is relatively new, you have something to offer to your team because you sponsor them and not the other way around. The best thing a sponsor can do is tell their story. ...more
