This is a great question, but I am going to give you a mixed answer.
I think it is worthwhile to send individual letters to new PSA's. Getting that letter personalized might mean the difference between a tire kicker and someone who will actually work the system.
On the other hand, new PSA's are already getting a greeting from you when they first sign up. You do not want to come off as being pushy or just trying to sell them something. It really bothers me when I hear from my sponsor and all they are doing is trying to get me to buy more product from TripleClicks. There is no fluff or substance to the letter - it's just hey you should buy this.
Also - Who has time to send out individual welcome letters to new PSA's. Me, for instance, I try to every chance I can, but I have a full time job, two kids under two and an acreage to tend to. Yes I guess I am making excuses.
The point is - If you have time to send out personalized letters to all your new PSA's, then go for it. If you don't, just send an E-Card with a quick message on it. I have also used this method.
Hope this helps - Good Luck!
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This is a great question, but I am going to give you a mixed answer.
I think it is worthwhile to send individual letters to new PSA's. Getting that letter personalized might mean the difference between a tire kicker and someone who will actually work the system.
On the other hand, new PSA's are already getting a greeting from you when they first sign up. You do not want to come off as being pushy or just trying to sell them something. It really bothers me when I hear from my
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