Adding a personal touch is far superior to being just another Affiliate. When someone calls me by name, it means something. When they address a specific aspect of my live it makes me feel like someone is really paying attention to what is happening to me. Here at SFI, this is no different therefore it is absolutely worthwhile to send individual welcome letters to new PSAs.
However, being worthwhile doesn't always mean it is practical. From time to time as reflected in our GROWTH tab, there are individuals who receive over 1000 or even 1500 or more new PSAs on any given day. Imagine how time-consuming it would be to send individual welcome letters in such instances.
My recommendation would be that if time permits, send those individual welcome letters. In cases where the volume of PSAs you receive at any given time doesn't allow you to go the individual route, then send out group mailings. Both are a means of contact and that is what is most important. If the PSA is truly interested in doing business, they will pay attention and read your mail.
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Adding a personal touch is far superior to being just another Affiliate. When someone calls me by name, it means something. When they address a specific aspect of my live it makes me feel like someone is really paying attention to what is happening to me. Here at SFI, this is no different therefore it is absolutely worthwhile to send individual welcome letters to new PSAs.
However, being worthwhile doesn't always mean it is practical. From time to time as reflected in our GROWTH tab, there ...more
