In my opinion – yes, absolutely.
I used to send a ready-made, and rather long welcome letter to all new PSAs, packed with information how to get started, what to expect, etc. It actually contained no personal info and sounded more like a textbook. I realized that very few affiliates actually responded to the mail. Now I believe that most of them didn’t even bother to read it.
Then I changed my approach and now I write totally personal and brief welcome letters to each new affiliate. I write them ‘on the spur of the moment’, introduce myself briefly and make reference to affiliate’s country or what he/she already did on VP ledger, in order to show that I’m a real person and am going to treat the affiliate as a real person. My mails are spontaneous and joyful and produce much better results. I think that people feel encouraged by the fact that you are real and pay attention to them. The only facts about business I include in the welcome mail are: to go for Fast Track within 24h and my personal contact details, including Facebook address.
I think that welcome e-cards provided by SFI are great, but they often go to spam section and new affiliates just don’t see them, so I don’t use them for welcome letters anymore.
Of course, when you don’t have time to write personal e-mails, go for team mail – it’s better than nothing, but then try to show up as a real person on the next convenient occasion.
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In my opinion – yes, absolutely.
I used to send a ready-made, and rather long welcome letter to all new PSAs, packed with information how to get started, what to expect, etc. It actually contained no personal info and sounded more like a textbook. I realized that very few affiliates actually responded to the mail. Now I believe that most of them didn’t even bother to read it.
Then I changed my approach and now I write totally personal and brief welcome letters to each new
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