In choosing which text ads work is best for attracting new affiliates, first you should know the text ads guidelines, when doing advertising especially in paid search marketing. Knowing the “basics” is essential to understand the rules and limitations of this platform, leading you to fully grasp this tool at your disposal.
When submitting your text ads to Google, Yahoo or Bing the following general guidelines apply:
- Ads must be clear, describing accurately what is offered on your website.
- When writing ad titles and descriptions:
- - Short description is preferred, describing accurately the content of your site. You get better results when your text ads are written concisely.
- - Carefully choose keywords that relates to what you’re offering. Including your keyword in your title and description will improve your click-through rates.
There are other rules to keep in mind depending on which search engine you choose to submit your text ads. Rather than going to all of these rules, SFI has provided us Marketing Aids, and if applied will greatly help us in our sponsoring of new affiliates.
There are currently 34 marketing aids of type text ad found under Marketing Center. I have included some of them on my blog and personal website. I’m getting several affiliates every month as a result.
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In choosing which text ads work is best for attracting new affiliates, first you should know the text ads guidelines, when doing advertising especially in paid search marketing. Knowing the “basics” is essential to understand the rules and limitations of this platform, leading you to fully grasp this tool at your disposal.
When submitting your text ads to Google, Yahoo or Bing the following general guidelines apply:
- Ads must be clear, describing accurately what is offered
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