While your weekly/bi-weekly/monthly newsletter to your team can be "generic" group mailings (they should still be personalized as much as possible), your welcome letters to new PSAs need to be "personal".
You should take the time to look at each of their Affiliate Snapshots and VP Ledgers to get an idea of who you are dealing with and what you can offer them to help them get started in the best way.
For example, there are times your new PSA may have already completed their Fast Track training and have more than 1,000 VP before you have the chance to send their welcome letter. If you are sending out a "generic" welcome letter that encourages them to complete the Fast Track training then they are going to know that you haven't taken a personal interest in them enough to see what they've already done, which could put some of them off.
One of the keys to success in this business is the relationships we make with our PSAs and that relationship starts with their welcome letter, so it should encourage them to want to form that relationship with you by being as personal to that PSA as possible.
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While your weekly/bi-weekly/monthly newsletter to your team can be "generic" group mailings (they should still be personalized as much as possible), your welcome letters to new PSAs need to be "personal".
You should take the time to look at each of their Affiliate Snapshots and VP Ledgers to get an idea of who you are dealing with and what you can offer them to help them get started in the best way.
For example, there are times your new PSA may have already ...more
