Hello, Nsima Umoh!
It may be useful to have a clear understanding of your inquiry.
How to understand “Affiliates who have abandoned SFI’?
We need to distinguish those who have opted out, those who have been removed from those who are merely inactive. The answer to your question will significantly vary from one to the other.
I. Distinction between Opt Out, Removed and Inactive Affiliates
We have two sets of non performing affiliates.
On the one hand, there are those who have deliberately quit or have been removed from SFI. Those who have quit may fit the letter of your question as they have abandoned SFI.
Those who have been removed may have violated a policy. We do not want to continue to associate ourselves with them
The second set of non-performing affiliates relates to the ones that are still in our genealogy but they are inactive. The large majority of our genealogy is made of this second set.
Then your question is how to convince these inactive affiliates to start or resume promoting their SFI businesses, because we are not allowed to contact those who have opted out.
II. Prohibition of Contacting Affiliates who Have Opted out
This is an SFI policy.
In your genealogy module, you have a report of “Opt outs and Removed” Affiliates. It clearly states:
Quote
“The following PSAs (shown in purple) and CSAs (shown in yellow) have chosen to opt-out of SFI in the last 15 days, or were removed from SFI due to violation of the SFI Affiliate Agreement. CSAs removed by SFI admin will not appear on this report. This information is provided to you as a courtesy so you can update any external lists you maintain.
IMPORTANT! Do NOT contact these individuals. Soliciting these individuals after they have opted out or been removed is strictly prohibited. “
Unquote
Violating it may be ground for termination.
III. Motivating Inactive Affiliates
It is a major concern of every SFI Team Leader to increase the ratio of their active affiliates and lower the ratio of the inactive ones
For that reason, in one form or the other, this question comes repeatedly in Ask SC and at the Forum. It is also addressed within the “Sponsoring guidelines.
A. Sponsoring Guidelines
The Dos and Don’ts in SFI sponsoring guidelines advise us to focus on the active affiliates and somehow not devote most of our activity on the inactive.
It is important to be realistic and come to grips with the understanding that we will always have inactive affiliates. It is part of the nature of Network and Affiliate Marketing.
It is also paramount to allocate our time wisely and focus on the actions that will produce the most positive impact on promotional efforts.
While we should not ignore those inactive affiliates, we will be better served by learning the lessons from their inactivity and working to find more active ones.
Learning from the inactive affiliates is to be aware of how we got them in the first place. Where did we get them to sign? What approaches have we used? What wording did we use in our advertising and marketing efforts? How can we improve such approach to sign-up more active affiliates?
Viewing your question from this angle may yield better results for our promotional efforts
B. SFI offers Tools and Schedules to Continue Motivating Inactive Affiliates
There are three major communication tools available to us to keep motiving new sign-ups and inactive affiliates.
(i) The first is our daily report of “Movers”. One way to use this report is to see how long our actives affiliates have not logged in. It is highly advisable to contact those who have not done their daily activities longer than three days or so,
(ii) The second is our weekly genealogy mailing. This mailing should be the minimum frequency of our communication with our team, both active and inactive. It is highly advisable to reach out to at least two or three times a week.
Use these mailings to share tips, news, your own efforts, and your own success. By regularly exposing inactive affiliates to SFI success stories, they will come back.
But avoid burdening them with daily mailings. That will be counter-productive and seen as spamming.
(iii) The third is SFI Corporate news releases. They are sent regularly to all affiliates that are still registered. It is a way of keeping us informed about new policies, new features, and major milestones.
The inactive affiliates have the opportunity to see the success being achieved with SFI.
It is one of the most effective way to motivate them to start or resume promoting their SFI Affiliate Marketing Business.
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