How you convince an affiliate who has abandoned SFI to restart would depend highly on why they abandoned it. Here are some of the issues I could see happening, and how I would proceed.
1) A person looking to "get rich quick" needs to see SFI as a long-term opportunity; yes, by all means show them how they can make money by listing items in TripleClicks because that can be an excellent source of income, but that it takes additional work to promote what's in the store as well.
2) A person who abandoned SFI in the past, when the business was smaller can be shown all the new opportunities, from PSAs-to-go to the new implementations of the Eager Zebra Games.
3) A person who left SFI behind in favor of another system can be brought back as they find ways to "piggyback" their other opportunities on SFI's platform. Always compound your opportunities, whenever possible, and you multiply your gains.
4) A person who left SFI because of personal concerns, like a death in the family and the stress related to it, takes less persuasion and more empathy. People are more likely to come back when they know that they're welcome back.
Regardless of what the affiliate's context is, it's important to accept that perspective as valid in order to build the rapport that you need to actually convince them to return. Once you have that rapport, you can re-frame that context to work *with* your argument rather than against it.
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How you convince an affiliate who has abandoned SFI to restart would depend highly on why they abandoned it. Here are some of the issues I could see happening, and how I would proceed.
1) A person looking to "get rich quick" needs to see SFI as a long-term opportunity; yes, by all means show them how they can make money by listing items in TripleClicks because that can be an excellent source of income, but that it takes additional work to promote what's in the store as well.
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