As a professional blogger for the last 10 years I can tell you what doesn't work as well as what does.
When you make a post to your blog you need to step back and ask yourself if the post reads like a sales pitch. If it does, then you need to work on it more because people read great content and ignore ads. Fact is if your blog is nothing but Join this, buy that, here's a review that is actually a sales pitch people will leave as fast as they arrive and never come back.
You will read a lot of people telling you that Niche Blogging is the way, but if you take a look at the top blogs on the web today, they are sites like Mashable and Buzz Feed, that have little in common one post to the next. If you are looking to tap into a steady stream of one type reader you can tie yourself to a niche and have steady traffic faster than the random post methods but it will always be limited to the number of people searching for topics in your niche.
Don't get me wrong, my main blog has been semi niche directed for over a year.
I focus on business, marketing, search engine optimization, and social media marketing topics in my main blog to draw business leaders and people with marketing skills or a desire to learn them to my SFI Business. But I also have categories like politics, local news, shopping, and more there so I can spice the blog up going off topic occasionally.
I have a new blog based website that will soon take on a 100% business tips focus allowing me to really expand the scope of my main blog and start generating more of that broad match traffic. It's a fun project but somewhat time consuming but then again everything worth doing requires work and practice.
My best advice for blog success is write about anything that you are passionate about and let banners in your header, post, and/or sidebar do all your selling.
You don't have to be focused on home business, business, or network marketing to succeed in generating massive amounts of referrals from your blog to SFI. You can write about anything and get in front of the best kind of referrals on the net, and that's the people who didn't even know they were looking for a home based business.
Why is that the best type referral?
1. They are ready and willing to learn.
2. They are less jaded and skeptical.
3. They haven't learned any bad habits.
4. They haven't lost a ton of money online and are typically able to invest sooner rather than later.
Passion will drive your following, your blog can take care of the rest so don't stress on what to write. I have personally found that limiting yourself to too tight of a niche topic can result in a lot of time lost to writers block. I have also discovered that most home business readers are looking for a way to promote their current home business better and not so much to add a new program to the mix or jump into something new so you have to have a plan beyond pitching your home based business.
To your success,
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As a professional blogger for the last 10 years I can tell you what doesn't work as well as what does.
When you make a post to your blog you need to step back and ask yourself if the post reads like a sales pitch. If it does, then you need to work on it more because people read great content and ignore ads. Fact is if your blog is nothing but Join this, buy that, here's a review that is actually a sales pitch people will leave as fast as they arrive and never come back.
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