An interesting question I'm still brooding about which path to take :)
As far as I know, there are mainly two different approaches to promote a business like SFI and TripleClicks with your own website, blog or both:
Indirect:
Create a blog according to your own interests and knowledge base about any niche that comes to your mind. Find parallels on the topics to SFI or TripleClicks and add links or suggestions.
Examples: a gaming review site can write articles about the games here; post Tripleclicks offers to product reviews or product tests
Pro: individual content, broader range of interest points
Con: SFI / Tripleclicks advertisement is not your maintarget - there might be lots of readers that like your blog but can't identify with SFI
Direct:
A blog that focuses on SFI and TripleClicks:
Share your own SFI steps with others; inform about possibilities, games, winners, TC offers, auctions, ...
Pro: Direct advertisement of SFI/TC - people that search exactly for that information will come to you and with higher probability sign up.
Con: Small range of interest points, people need to know that they are searching for blogs like yours.
If you don't have any experience with blogs or your own website, it is best to read other blogs to see how others are doing both in negative and positive aspects. Take notes and apply your thoughts.
In general, a blog only will be read if the topics of each post are not only interesting and innovative but also with continous updates. You need to be able to capture your readers and make them read on with growing interest in your posts and everything connected to it.
A nice idea to capture the interests of readers are post rows: If you have massive information on a certain topic, a reader might just sleep in while reading through only one post. Make an outline of what you want to share and structure it into several posts, each shall lead the reader into the next one a bit like writing story chapters but each shall also be a complete part of information in itself.
There's lot of ideas to be found on the web how to create an attractive blog, so make sure you browse around a bit before taking your blog live.
Also make sure to advertise your blog on social networks like twitter, FB or linkedin. Post each update there to let the world see you are there and active.
For my part, I'm not that much into blog reading - I like structured websites more since it is easier to find information, though for sharing the latest news I'd prefer blogs and social networking.
Hope there was something useful for you and good luck with your blog!
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An interesting question I'm still brooding about which path to take :)
As far as I know, there are mainly two different approaches to promote a business like SFI and TripleClicks with your own website, blog or both:
Indirect:
Create a blog according to your own interests and knowledge base about any niche that comes to your mind. Find parallels on the topics to SFI or TripleClicks and add links or suggestions.
Examples: a gaming review site can write articles about
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