The simplest way to create a co-op is as follows. Keep control of everything. Your team members are joining the co-op because they want your marketing experience to guide their recruiting efforts so give them the total package and eliminate logistical issues by:
1. Create ONE lead capture page and "co-op" list. Drive all your traffic to the LCP and you control the email follow up there after sending traffic to your members recruiting pages. Depending on the business you may want to create a sales letter to really highlight the benefits of joining and to create unique benefits for joining your team like "having an instant co-op waiting for them once they join"
2. Use a URL rotator for the link to join in your sales page and simply add your co-op members to that link. So the link would simply be a "Join Now" link in your sales copy like a "Buy Now" link on an info product sales page. The link would redirect to the order form information for your business.
3. Email your co-op list daily with content and remind them to join via a PS statement or a sponsorship type
ad in each email. After you've got about 60 or so emails written you can just set them up in an autoresponder and let them run on autopilot, but I've always found there is TRUE magic in writing a live message to your list daily.
The simplest way to create a co-op is as follows. Keep control of everything. Your team members are joining the co-op because they want your marketing experience to guide their recruiting efforts so give them the total package and eliminate logistical issues by:
1. Create ONE lead capture page and "co-op" list. Drive all your traffic to the LCP and you control the email follow up there after sending traffic to your members recruiting pages. Depending on the business you may want ...more
