One of the biggest challenges in this business to attract quality people.
If you are just starting out, you will need to brand yourself.. Do not expect fast results to start. Branding yourself as a person in the SFI business will take time.
Some great ways to "establish" your brand:
Write a personal blog and try to post a relevant article.
Social Media, this is a great way to attract people.
I think the best thing anyone can so is be themselves and honest.
