There is no such thing as a sure thing among safelist or traffic exchanges but with safelist there are some things to look at early on that will help you know if a poor result is a deliver-ability issue or an issue with your Subject Line and E-mail body.
I personally look for safelist that fit the following criteria.
1. They're credit based.
2. They list total members and active members separate.
3. They don't sell blaster memberships, not one of those safelist has ever resulted in any kind of conversion for me or anyone I know.
4. You don't earn more than 20-30 credits per e-mail you open. remember this, if they give 1 credit per e-mail you will receive 1 e-mail per e-mail you send, if they give 20 credits they must send you twenty e-mails to cover each e-mail you actually read. If you don't want to receive more than 2,000 e-mails to earn 100 credits watch your exchange rate. More e-mails sent means lower odds your e-mails will be read instead of the hundreds of other options.
5. Choose list that allow you to send e-mails to less than 10% of their membership per day. Again this is a matter of delivering fewer total e-mails to each user which increases open rates. My best list let's you as a free member mail 2500 of their 40,000 active members every 3 days. It out performs an membership I canceled that sent to 10,000 members daily in terms of open rates and conversions.
6. Solo Ads should be special and costly. These B.S. sites that claim mail real solo ads daily don't even know what a solo ad is. A solo ad should go to the contact mail not the list mail of the user. They should be limited to no more than 20 of them sent in a day and should offer the reader added value in receiving and opening these mails be it a chance at cash rewards, a fee paid per open, or a higher than normal number of credits. If the list sends too many solo ads then they will get the kind of open rates you see with the main list and your conversions will be terrible.
You can increase your results in Safelist by purchasing upgrades but your best results are typically from high value Solo Ads which can cost you up to $129 per send but have a better chance of gaining a return on your investment. Be frugal, don't listen to people that say join a lot of list and mail to as many as possible because the real numbers game should not be quantity of unread e-mails sent, it should be quality of results because you can't pay the bills with 1 million sent but unopened e-mails, only with solid sales and sign-ups.
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There is no such thing as a sure thing among safelist or traffic exchanges but with safelist there are some things to look at early on that will help you know if a poor result is a deliver-ability issue or an issue with your Subject Line and E-mail body.
I personally look for safelist that fit the following criteria.
1. They're credit based.
2. They list total members and active members separate.
3. They don't sell blaster memberships, not one of those
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