Always remember that "features tell, but benefits sell" when communicating with prospects about the SFI business. The majority of us actually make our decisions based on emotions (how we feel) and not our logic and reason (what we think). My point is that most prospects will become confused with a lot of facts and figures and the confused mind always says no. I would strongly recommend you simply use your personal story to gain the curiosity of your friends and family. Also, you need to get them to take a look so remember to stress benefits and NOT features.
Bonus suggestion: Use the Feel, Felt and Found technique when communicating with prospects...
1) I know how you "feel"...
2) I "felt" the same way...
3) What I "found" was...
Notice that this time proven strategy is based on addressing emotions!
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Always remember that "features tell, but benefits sell" when communicating with prospects about the SFI business. The majority of us actually make our decisions based on emotions (how we feel) and not our logic and reason (what we think). My point is that most prospects will become confused with a lot of facts and figures and the confused mind always says no. I would strongly recommend you simply use your personal story to gain the curiosity of your friends and family. Also, you need to ...more
