These people are possibly starting to think and look at retirement. Some of them may have large mortgages that they are trying to service or to pay off before retirement and are possibly looking for additional sources of income. Some of them may have been laid off from work and are finding it hard to find employment.
Whatever situation they are in, this age group should be easier to attract to SFI. They are also likely to stay on and to be active affiliates.
They are also young enough to be taught 'new tricks' and are generally up to date with computers etc..
There is no magical formula to attract these people to SFI. It is a matter of ensuring that you advertising is geared towards this age group. For example, I am told that the major users of Linkedin is the 40+ age group. This is obviously where one should advertise if this is you targeted age group.
Give them the facts about SFI and explain to them why they should enrol and get started with SFI. Let them examine the 'Comparison Chart' on how we measure up to others in the same type of business.
I believe that they will be impressed and will want to be part of this great business.
These people are possibly starting to think and look at retirement. Some of them may have large mortgages that they are trying to service or to pay off before retirement and are possibly looking for additional sources of income. Some of them may have been laid off from work and are finding it hard to find employment.
Whatever situation they are in, this age group should be easier to attract to SFI. They are also likely to stay on and to be active affiliates.
