If you're going to focus on product marketing I would suggest you build a website property dedicated to each niche area you decide to target. Focus your product search on items that address or solve a common problem!
What you want to do is what's called "going narrow and deep" with your site and all of it's content. This means "focus" each site. This will help you to attract and convert prospects from organic (free) and paid marketing strategies. Each site needs to be focused on presenting solutions on "one" topic!
The content of your niche site should be "how to" or "review" focused as the #1 reason prospects are searching the internet is because they're trying to find a solution to something. Something that's important to them! Prospects want answers and if your niche site answers their questions and provides a solution then the sale(s) will follow.
Finally, use A/B split testing and the 80/20 rule to increase the effectiveness of your niche sites and advertising strategies.
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If you're going to focus on product marketing I would suggest you build a website property dedicated to each niche area you decide to target. Focus your product search on items that address or solve a common problem!
What you want to do is what's called "going narrow and deep" with your site and all of it's content. This means "focus" each site. This will help you to attract and convert prospects from organic (free) and paid marketing strategies. Each site needs to ...more
