It's a good question:
First, ECA should understand the behavior of targeted customers well .. and if necessary he make segmentation to identify the needs of each segment.
Second, ECA select the product of more benefit and add value to each segment.
Third, The price should include the cost of product, plus the profit margin which can be adjustable to fit the segment itself (level of income, location, quality of person, ..etc), but finally you must consider the satisfaction of each one.
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It's a good question:
First, ECA should understand the behavior of targeted customers well .. and if necessary he make segmentation to identify the needs of each segment.
Second, ECA select the product of more benefit and add value to each segment.
Third, The price should include the cost of product, plus the profit margin which can be adjustable to fit the segment itself (level of income, location, quality of person, ..etc), but finally you must consider the satisfaction of each ...more
