Test and refine. Then do it again, and again until you are happy with the outcome.
You need to know your market. To know your market you will need to know their wants and needs. What buttons do you need to push to get them to act?
You will need to refine your message to your market. Your message has to push their buttons.
Track your responses so you know which campaign is working.
Our goal is to duplicate ourselves. What did YOU see and where or how did you see it? What buttons did that message push of yours and how? Answer these questions and you have a campaign to find another YOU. Then repeat it.
