I have experience with in-person presentations, direct mail, trade shows, handing out biz cards, network at events, etc. Can offline marketing be as effective for my SFI business as online marketing?
Absolutely! Despite the growth of the internet, it is important to realize that offline marketing and advertising still reaches a large number of people who trust offline ads more than they do online ads.
One advantage of offline marketing is that you are able to directly interact with your customer & can therefore capture their interest and act on it accordingly. The face to face meet inspires trust in the customer & they are then able to associate a face with your business!
SFI have very attractive marketing aids including leaflets, banners, cards, t-shirts, and other marketing aids which all help to build SFI recognition and visibility. This in turn, drive customer and create positive results like widening your market reach and SFI becoming the 'word of mouth'.
Large percentage of online searchers make a purchase or subscription after being influenced by an offline marketing campaigns and ads. This goes to show the power of press releases, networking, sponsorship and print design materials and how they help to boost your online activities by driving traffic to your website.
Absolutely! Despite the growth of the internet, it is important to realize that offline marketing and advertising still reaches a large number of people who trust offline ads more than they do online ads.
One advantage of offline marketing is that you are able to directly interact with your customer & can therefore capture their interest and act on it accordingly. The face to face meet inspires trust in the customer & they are then able to associate a face with your business!
