Hi! This is an excellent question. A successful marketing campaign has two distinct characteristics; Results and Trackability. The first characteristic Results is a given, but my question is always do you know how efficient your campaign was or do you know the cost per click (cpc) or cost per ad (cpa). When we begin to effectively track our ads and know where our highest converting traffic is coming from we will realize more efficient use of our advertising dollars. So many individuals will post here and there and everywhere but never really know where their traffic converts. For example, postcards may convert at a higher rate than letters or simple text ads tovering more impressions may convert better cost wise than solo ads. Finally, know what you are trying to accomplish is very important. Are you looking for sales, signups, or simply increasing your brand. SFI gives you everything you need to advertise, you supply the tracking. www.bitly.com and www.trck.me are great ways to start tracking your ads.
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Hi! This is an excellent question. A successful marketing campaign has two distinct characteristics; Results and Trackability. The first characteristic Results is a given, but my question is always do you know how efficient your campaign was or do you know the cost per click (cpc) or cost per ad (cpa). When we begin to effectively track our ads and know where our highest converting traffic is coming from we will realize more efficient use of our advertising dollars. So many individuals will post ...more
