Hello Frances,
You have asked a very technical question and requires a technical answer!
According to your question i would suggest you follow these steps below to establish a successful marketing campaign:
1) Set your marketing campaign budget.
How much money you have to spend on your marketing campaign will greatly affect the marketing strategies you choose so you need to set the marketing budget first.
I advise you not to depend on free advertising and promotion strategies for your small business. In my opinion, this is one of the biggest mistakes small business owners make. This is not to say that all free marketing strategies are bad. But there is always a cost to marketing, even if the cost is only time, and your time may be much better spent. Always think first; is this the best/ most effective/ most convincing way to reach my customer? These ways usually cost money so resign yourself to spending money on your marketing campaign. You don't necessarily have to spend a lot, but you do need to spend something.
2) Choose your marketing strategies to communicate with the customers.
What communication channels are you going to use?
Email? Direct mail? Pay-per-click online advertising?
Note that some communications channels are going to be better suited to your target market than others. For instance, placing radio ads may be a complete waste of money if your target market doesn't regularly listen to the radio. Think about your target market's haunts and habits when you're choosing channels to reach them. Where do they spend their time? Where are they most likely to see or hear and pay attention to information about your products and/or services? In a magazine? On a bus bench? On their iPhone, PC or other smartphones?
3) Set your marketing campaign objective and parameters.
What do you want your marketing campaign to achieve? That's the marketing campaign objective. You want to be a specific as possible. Not just, "I want more sales",more PSAs, but how many and of what PSAs, product or service?
You can think of parameters as the details of the objective. Time is the most common parameter that needs to be included as marketing campaigns lose their effectiveness over time.
So a common marketing campaign objective formula is: what will be achieved + how long will the marketing campaign run?
4) Determine how you will measure success.
What metrics are you going to use? How will you tell if your marketing campaign has succeeded or not? Obviously, this is where hitracking comes into play. use the hitracking effectively to know which gateway gives you better success and stick to it.
SFI have provided tracking facilities so you will not need to use other online tracking tools.
5) Create a time line/action plan.
Write down what exactly you’re going to do and when in your marketing campaign.
It doesn't have to be elaborate, but writing it down will greatly increase the chances that you follow through and give you records to use when you go to evaluate the success of your marketing campaign.
Hope this helps.
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Hello Frances,
You have asked a very technical question and requires a technical answer!
According to your question i would suggest you follow these steps below to establish a successful marketing campaign:
1) Set your marketing campaign budget.
How much money you have to spend on your marketing campaign will greatly affect the marketing strategies you choose so you need to set the marketing budget first.
I advise you not to depend on free advertising
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