Hello!
A good marketing campaign will not come to you while driving to work or watching TV - you have to sit down, write it down, and think it through.
The activities in the campaign must be specific, well-defined. Also, if your team is on it, too, they need to know exactly who is doing what, when, and WHY. (the whys are very important). Think about strengths of your team members, ask them to volunteer, share the job. If the campaign is solely yours, you need an answer to these questions about yourself and the job.
Another thing to think about is - what is success to you? What result are you looking for, working for? Is it measurable? How good is good enough?
SO, take your time, your skills, team, and goals into consideration. And if you are worried about methods of achieving them, go back to SFI training, it's a goldmine!
Wishing you many successful marketing campaigns, each more successful than the next!
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Hello!
A good marketing campaign will not come to you while driving to work or watching TV - you have to sit down, write it down, and think it through.
The activities in the campaign must be specific, well-defined. Also, if your team is on it, too, they need to know exactly who is doing what, when, and WHY. (the whys are very important). Think about strengths of your team members, ask them to volunteer, share the job. If the campaign is solely yours, you need an answer to these
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