How do I set up a system to organize and track my advertising?

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Leon McKee, Aff (Idaho, US) Top Author Forum Guru 2/10/2014 1:46 pm
Affiliate since: 06/29/2000, Power Rank: 2 | Read Leon's 55 other Ask SC answers
You can use paper, a spreadsheet or even a database to perform steps 1 to 5. You do NOT need a complicated system, but as you grow it would make your system a LOT easier to track if you used a computer based tool like a spreadsheet.

IMPORTANT: All steps require you to track the advertising source of each lead. Use Key Code Tracking!

1) Track the "per lead" cost from your advertising. Ad cost divided by total number of leads generated.

2) Track the "per
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