In my opinion there are no worse or better ways to contact your affiliates, but I'd rather use Group/Genealogy Mailer instead of writing to each of them separately unless you have a real movers and workers that you would contact in person. Generally, however, the group mailer is the best option here in my opinion.
How often? It depends on what you want to communicate. I, for example, have a series of 9 training letters so far and still writing new ones. I send the first letter (the welcome letter) almost simultaneously with my automated welcome message and I stress that it is a personal message from me. Then I sent the next three letters, explaining basics, within the first week of my Affiliates' joining SFI. The remaining 5 letters are sent once a week and so will be the new letters I am preparing now.
Unfortunately, SFI does not provide an autoresponder functionality and you can't schedule the transmission, so I wrote to all my affiliates that because of lack of the autoresponder feature they are going to get the same letters over and over again each month for which I am sorry. Nobody objected :)
Of course, I also reply ASAP to any questions or problems my Affiliates ask me about.
That's it. The rule of the thumb is not to bombard your Affiliates with a letter after letter since there is no need to do so. Once a week is just enough.
I would also advise to copy your letters onto your blog on your leadership page and put a short not in each of the letter you send: "If you missed the previous training letters, please have a look at my blog on my Leadership Page at (URL) where you'll find the whole series".
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In my opinion there are no worse or better ways to contact your affiliates, but I'd rather use Group/Genealogy Mailer instead of writing to each of them separately unless you have a real movers and workers that you would contact in person. Generally, however, the group mailer is the best option here in my opinion.
How often? It depends on what you want to communicate. I, for example, have a series of 9 training letters so far and still writing new ones. I send the first letter (the welcome
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