By working on the prospect way before they sign up.
You see, majority of people sign up, then forget about it. Then one day they see an email in their inbox, then is curious enough to login. Then they happen to be busy and takes another 4 to 5 months before they login again.
So in order not to be a slave to the numbers game, talk to your prospect thoroughly before they sign up. I mean, ask them about their goals, the time they have to spend on another business. If they're willing to transfer their spending from the local hypermarket to TripleClicks. If they have the time to do advertising. If they have the time and willing to be a helpful sponsor.
Once are these are made clear to the prospect, then once they sign up, they will become active from Day 1. But it is actually still a numbers game because all you've done is take the statistics offline.
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By working on the prospect way before they sign up.
You see, majority of people sign up, then forget about it. Then one day they see an email in their inbox, then is curious enough to login. Then they happen to be busy and takes another 4 to 5 months before they login again.
So in order not to be a slave to the numbers game, talk to your prospect thoroughly before they sign up. I mean, ask them about their goals, the time they have to spend on another business. If they're willing ...more
