Interesting question because people do not like that they are offered "investing" in something unfamiliar to them. Therefore, I propose a friendly approach in two steps:
First show and help to create a new member immediately and free 1500 VP.
Second show you how to use the SFI Basics and Launchpad.
When a new member discloses his interest, will go to TC earnings.
Identify the quality of the SFI program leads to business success
