Successful newsletters don’t require 12 pages of in-depth reporting. What they do need (at least in the beginning) is 3 or 4 short pieces of valuable information with room to grow from there.
Play on your audience’s need to know. Announce an event, offer entry into a contest, discount on a product or service, share news about new products or features. Whatever you do, make sure your news is specific and has a substantial enough affect on your readers so that they will click and participate. For example, readers are more likely to click on “Steps for successful work of the SFI” than on “What could be improved in the presentation job”. You need to spark their interest with something that is relevant to them.
You need to know what attracts the people you’re trying to reach. If the content of your newsletter does not appeal to their taste and interests, they simply will not read it.
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Successful newsletters don’t require 12 pages of in-depth reporting. What they do need (at least in the beginning) is 3 or 4 short pieces of valuable information with room to grow from there.
Play on your audience’s need to know. Announce an event, offer entry into a contest, discount on a product or service, share news about new products or features. Whatever you do, make sure your news is specific and has a substantial enough affect on your readers so that they will click and participate. ...more
