This is a really good question. It really depends on:
1. Who your audience is.
2. What your are communicating.
3. Why you are communicating it.
4. Median you are using to communicate with.
IE.
A. If your audience is your entire genealogy and you are communicating your newsletter to provide value using the genealogy mailer, then weekly or monthly is more than appropriate. Weekly vs monthly depends on the level of value of the content provided. You set the tone for that in the beginning.
B. If you are communicating to your all CSAs as a whole using the CSA mailer, then monthly or weekly is sufficient and anything more is too much as you are not their sponsor and do not want to flood them with too much information. Furthermore, be sure what you are communicating is valuable for them and useful. This will lead you to whether monthly is better duration between mailers.
C. If you are communicating to your all PSAs as a whole using the PSA mailer, then weekly is appropriate and you should be communicating consistently and providing them with useful duplicatable content. Anything more than weekly when sending as a group is too much information and you may overload them and turn them off.
D. If you are communicating via team mail to your generation 1 down line as a group or an individual with your downline on generation 1, daily communication is advantageous and recommended. Your relationship with your generation 1 front line should be at a level where daily communication is expected. If you are not their yet, start with weekly and work your way to daily.
E. If you are communicating with your top affiliates, then multiple communications daily are not unheard of. It is never too much as long as they are prompting the communication and the questions are warranted to help achieve a common goal beneficial to you and them.
F. Lastly, if you are using stream posts, you can use your best judgment, but typically one post every other day of something valuable is appropriate and you should be dong this anyway. Communication in SFI should be seen as expected from your downline and not excessive. In my mind, if they want to or expect to see your communications, you have got their attention, if they see you as an annoyance, you need to change your approach.
Hope this helps. Good luck.
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This is a really good question. It really depends on:
1. Who your audience is.
2. What your are communicating.
3. Why you are communicating it.
4. Median you are using to communicate with.
IE.
A. If your audience is your entire genealogy and you are communicating your newsletter to provide value using the genealogy mailer, then weekly or monthly is more than appropriate. Weekly vs monthly depends on the level of value of the content provided. You
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