How do you explain to prospects what SFI is about in a simple way?

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Elena Fernandez, Aff (Ontario, CA) Top Author Forum Guru 10/31/2013 5:07 pm
Affiliate since: 02/19/2023, Power Rank: 99999999 | Read Elena's 6 other Ask SC answers
It's always best keep things simple when explaining SFI and then letting the plethora of training materials give the deeper details.

When explaining SFI, I always start by asking the person if they've ever heard of penny auctions. Then, I let them know that TripleClicks not only has penny auctions, but also merchants from around the world selling their products at a discounted price.

I then go onto explain that at it's most rudimentary level, your focus in SFI is advertising
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