You can use PPC advertisements which allows you to target certain demographics of people on the net to view your ads.
PPC Advertising in General
PPC advertising sounds confusing but it's really easy to understand and is actually a great way to get your advertising message in front of potential customers.
PPC stands for Pay Per Click. And it means exactly what it says. Each time someone clicks on your advertising message you have to pay a fee. The fee can range anywhere from a few cents per click right up to $10 or more per click in the very high profit industries.
Now you're probably wondering if just anyone can click on your advertising and how exactly that can help your business. One of the great things about PPC advertising is your ability to target certain demographics on the internet. Demographics are the people that use the internet, separated into groups with common features.
One demographic could be females aged between 20-30 or maybe residents of Toronto who like web pages about pet care. Both of these demographics can be targeted with PPC advertising. You have the ability to drill right down to certain zip codes, people who browse the internet at a certain time or in the case of social media advertising, users of a certain age or sex or pet owners with multiple pets.
There are many, many places that you can utilize PPC advertising. Here's just a sample of a few well-known choices:
Google
Facebook
LinkedIn
YouTube
Amazon
Yahoo
Bing
AOL
MSN
Specialty options for online stores such as Shopping.com, Bizrate, Nextag, etc.
You've most likely seen many of these advertisements. All those small ads on the right hand side of your screen when you log into facebook asking you to like pages? They are all Pay Per Click advertising. Every time you click on a link and like a page, the owner of the page has to pay for the click.
Using demographics, the advertiser can target certain users with certain interests. This ensures that the advertisement has the best chance of being seen by people who are most likely to be interested in the offer. This is actually a win-win situation for both the advertiser and for the platform offering PPC. The platform gets paid as they offer ads with the most chance of being clicked to the user and the advertiser knows the people clicking are most likely enthusiastic about what they offer.
If you haven't used PPC advertising before it is probably a good idea to get some help before you run your first ads as there are several possible downsides.
Successful PPC advertising is not just about putting an advertisement out there and waiting for the clicks to come in. It takes a certain skill to write an ad that attracts users and compels them to click on the link. Once there you will need engaging content to ensure that your website visitor completes whatever action you want them to complete. Clicks without conversions just cost you money.
PPC can also be susceptible to click fraud. Imagine your competitor sees your ads. He knows every click costs you cash so he clicks on them dozens and dozens of times. Advertisers do have systems in place to combat click fraud but it's something to be aware of.
You should also consider limiting your daily spend with PPC advertising. When clicks each day reach your pre-assigned limit, your ad will stop appearing to users until the next day. This is a great way to limit your expense.
PPC is a powerful advertising tool when you know how to get the best results from it. Start out slow, have a plan and be sure to monitor your results.
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You can use PPC advertisements which allows you to target certain demographics of people on the net to view your ads.
PPC Advertising in General
PPC advertising sounds confusing but it's really easy to understand and is actually a great way to get your advertising message in front of potential customers.
PPC stands for Pay Per Click. And it means exactly what it says. Each time someone clicks on your advertising message you have to pay a fee. The fee can range anywhere
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