I have always utilized autoresponder messages with every online business I have run.
First of all, if you only promote company splash pages, you never brand yourself and distinguish yourself from everyone else who is also promoting the same page.
Also, some people just don't take action on their first exposure to an online presentation. Let's face it... there are thousands of online marketing opportunities bombarding potential prospects every day... some are full of hype and unsubstantiated promises... some are legit.
So, here's where the autoresponder fits in... it allows you to send a series of messages on autopilot. It lets you brand yourself by sharing about yourself AND your business in your own words and communication style. Autoresponders also let you contact people in their own environment at their own timetable... and they don't feel they are being pushed into a decision by a slick talking salesman.
What information do you need to provide to potential affiliates in follow-up emails?
First of all, you need to provide some incentive to get them you submit their information to your autoresponder squeeze page in the first place. This could be a free digital product or an ecourse. Think about what your "perfect" prospect would look like... are they an online marketer already, or are they an online "newbie:? Your "bribe" to get their contact information must be geared to the needs of this prospect AND it must be of high quality... if you give them something that is of no value, why would they be interested in working with you?
Once you have decided on this, next you need to write down an outline of your message emails. Here is an example of a basic SFI message set outline...
Email 1
Thank them for joining your list and provide them with the "freebie". Also, give them a brief summary of what they can expect from you in the AR message series. I always close each email message with a preview of what is coming in the next message, AND its subject line. I always end each message with my wishes for their success and my contact information. And the last thing I always add is a "P.S." where I either add my SFI affiliate links... maybe a link to one of the TripleClicks product offers (epecially if you have your own ECA offerings)... or you might even add additional "freebies". You want to make them excited to see what might be coming to them in the next message... you want to keep them engaged with your AR emails.
Email 2
Help them discover their "WHY"... why do they want to begin a home based business in the first place... once you have them thinking of their why, show them how SFI can help them reach those goals.
Email 3
Further develop the thought process started in message number two by focusing on how SFI can benefit them personally. Also, I "zero" in one the fact that every 10 seconds someone starts a new "work from home business"... and every 19 seconds someone signs up with SFI (Check your Growth Tab to see current numbers here). This means there are a lot of prospects and SFI is exploding.
Email 4
In the next message I focus on the benefits again stressing the importance of an ONLINE business... and I show them how SFI fits that business model.
Email 5
In this email message I point out the importance of a "low cost" startup entry point. I especially point out that entrepreneurs in the global landscape don't have $200 or more to get started. SFI is global... in fact, the largest contingent of affiliates do NOT come from the US.
Email 6
In the next message I explain the stability and integrity of the company... I point out how I was building a good team in another company... and it went "belly up". Very important to find a company that is here to stay.
Email 7
My main focus in this email is to show that the corporate pyramid is broken... no one's job is secure. SFI offers a way to build your own secure financial future.
Email 8
Here I touch on the importance of leveraging other people's efforts and duplication. Everyone you recruit is in business for themselves and is working toward their own success... which is also YOUR success as well.
Email 9
I end the series with a review of all of the points and my promise to always be there to help them.
Here's another thought to ponder... if after viewing this whole email series the prospect has not joined me in my SFI business, I then move them onto another list and AR message set focusing on Internet marketing in general. I can present other affiliate offers, and occasionally present them with another SFI promo.
I hope this helps with your success in SFI.
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I have always utilized autoresponder messages with every online business I have run.
First of all, if you only promote company splash pages, you never brand yourself and distinguish yourself from everyone else who is also promoting the same page.
Also, some people just don't take action on their first exposure to an online presentation. Let's face it... there are thousands of online marketing opportunities bombarding potential prospects every day... some are full of hype and
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