An auto responder is an automated sequence of emails that are triggered when a potential affiliate signs up for an email list or provides an email address to you.
Usually one day after the potential affiliate signs up for the email list and receives the welcome email, the first of a series of "auto responders" is sent. This first email contains either the information that the potential affiliate was interested in.
Following that, an average of ten to nineteen emails are then automatically sent to the potential affiliate most often with several days between each email send. The further the sequence gets, the longer the space between emails is. For example, within the first three or four auto responder emails, there may only be a day or two between each email send. However, as you get into the latter emails, it is common to leave a week between email sends so as not to encourage the potential affiliate to become frustrated and mark you as spam or unsubscribe from future mailings.
In your follow up emails, you can include the following info:
1. Always Include the Auto Responder Name in the Subject Line:
Because you are sending multiple emails spaced out over multiple days, you always want to include the name of the auto responder program (eg: SFI-"Aim High, Dream Big") that your subscriber signed up for in the subject line so that they recognize you in the inbox.
2. Be Sure to Have Subscribers White List You:
Because auto responders run a higher risk of unsubscribe requests and spam complaints, be sure to ask potential affiliates to add you to their contact list or address book in the first welcome email that they receive to help negate the chances that you will end up in their spam or junk folder.
3. Do Not Overdo Offers:
While the ultimate goal of your auto-responder program is to request them to signup as PSA or PRM, too many offers can result in potential affiliates fleeing from your list early in the auto responder sequence. Present offers contextually and don't create auto-responders that look and feel like repeated direct pushing signup emails.
4. Make Links Clear and Visible & Use Text Links:
Make sure that all links to your SFI or TripleClicks signup pages are clear and visible. When possible, default to blue, underlined links for easy potential affiliate recognition. Though in web design it is often unadvisable to use the words "click here" in a link, in email design it typically is more effective to use the words "click here." Make sure that your links are text links and not image-based links as images may not appear in all emails.
5. Typical content of an Autoresponder:
An auto responder is generally more similar in content to a newsletter than it is to a direct signups email, though it combines many of the elements of both. The content can vary wildly though based on your what SFI offers and related subjects. The most common type of auto responder content will be tips or advice, but you can also do great things with recipes, serial fiction pieces, inspirational quotes and a variety of other topics. Essentially, you are looking for content that will engage users over a period of time while also providing a platform to encourage visits to your website.
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An auto responder is an automated sequence of emails that are triggered when a potential affiliate signs up for an email list or provides an email address to you.
Usually one day after the potential affiliate signs up for the email list and receives the welcome email, the first of a series of "auto responders" is sent. This first email contains either the information that the potential affiliate was interested in.
Following that, an average of ten to nineteen emails
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