Advertising is most often the most daunting part of any business. You know you have a great product, but you are not sure how to present it to people in an acceptable or more importantly exciting manner.
Personally, I'm a bit of a novice myself. Still, I would like to share whatever little knowledge I have.
1. IDENTIFYING YOUR TARGET AUDIENCE
The most important part of advertising is to figure out, who do you want to talk to. This will decide everything about your advertising. Right from the colors to the language will be based upon your target audience. For example, if you are marketing Tripleclicks to housewives and small business owners, your approach will obviously be poles apart.
2. UNDERSTANDING THE NEEDS
Any successful marketing/advertising campaign will always address the needs of its audience. We only buy into things that we need (or we are made to believe that we need them). So once, you have identified your target audience, try to understand, what are the things that they could be looking for in the kind of product/service that you are selling.
3. MATCHING THE NEEDS
Since, you now understand their needs, you can figure out, how your product or service satisfies those needs. Highlight those aspects of your product/service. These are going to form the key element of your advertising.
4. MAKING THEM UNDERSTAND THEIR NEEDS
We often don't realize what we are actually looking for till the time that someone points it out to us and makes us take note. You need to be that someone for your target audience. Since you've spent time figuring out their needs, chances are that when you point out those needs, most people will agree. And once you've made them realize their needs, they will be more open to listening to your solution. This leads us to the sales pitch.
5. SALES PITCH
Advertising, at the end of the day is about selling something. And how u sell it is extremely important. The sales pitch has to be all about them. What do they get out of your product/service. How they benefit from it. And towards the end, how you can help them with buying it. Your audience should believe that they are buying your product/service because they are smart enough to see the benefits. They have to feel that it is their decision.
If it is an online or print asvertising campaign, then this sales pitch will be your copy for the ad.
6. CLOSING THE SALE
Once the decision is made by the client, help them with the processing of the order. If you cannot guide them yourself, please make sure that the instructions are clearly stated. For example, if you are marketing SFI and trying toget PSAs to sign up, give clear instructions as to how they can go about signing up. What information they'll need to sign up, referral link, everything that you can do to make the sign up process hassle free for them.
7. AFTER SALES FOLLOW UP
This is one of the most important and most ignored part of any advertising. Don't just leave those people after the sale is made. If its a product, confirm with them if they received it in time and if they are satisfied with it. In case of a service, check if they need help with understanding how to use that service. And if it is the SFI business opportunity, then you have to make sure you guide them at evry step of their career with SFI.
Once you have worked on the above concepts, the rest of it becomes pretty easy. Then all you need to do is find platforms to put up your advertisements. Here again try to think a little out of the box. Try to think of the things your target audience could be interested in. For example, if you are trying to target housewives, a search for "shopping" on google will probably be better than searching for "online business". Go to these websites and see how you can place your ads with them.
Hope this helps.
Cheers and best of luck.
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Advertising is most often the most daunting part of any business. You know you have a great product, but you are not sure how to present it to people in an acceptable or more importantly exciting manner.
Personally, I'm a bit of a novice myself. Still, I would like to share whatever little knowledge I have.
1. IDENTIFYING YOUR TARGET AUDIENCE
The most important part of advertising is to figure out, who do you want to talk to. This will decide everything about your advertising.
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