I think a splash page to promote SFI must have an opt-in box on it as the number one requisite. This should be on the right side of the page, fairly close to the top. Having an opt-in box/form will ensure that you harvest a person's email address. If they don't join straight away, you can at least follow them up with emails and keep them informed of what is happening, your own successes, or someone else's if you haven't had any yet.
Also offering them something for free if they join your team would be a good incentive. This free gift should be something that will help them in their SFI business and preferably something of real value. If you already have the product for sale on TripleClicks, you can show them what other SFI members are paying for it. A picture of the product and a brief description of the benefit to the person of having this should go on the right hand side of the splash page, I think, but definitely above the fold.
A photo of yourself could also be on the page, so that people know that you are a real person and that you will be looking after them if they join you.
Keep the layout simple with only a small number of colours. Don't have animation or big pictures that take too long to open. People get frustrated with things that open slowly and if you're advertising on Safelists and TEs people only see your page for about 20 seconds to get their credits. They must be able to grab what it's about in those 20 seconds.
I think a splash page to promote SFI must have an opt-in box on it as the number one requisite. This should be on the right side of the page, fairly close to the top. Having an opt-in box/form will ensure that you harvest a person's email address. If they don't join straight away, you can at least follow them up with emails and keep them informed of what is happening, your own successes, or someone else's if you haven't had any yet.
Also offering them something for free if they join ...more
